The global party supplies market is booming, valued at USD 15.2 billion in 2024 and projected to surge to USD 27.0 billion by 2033 with a 6.6% CAGR. Driven by rising disposable incomes, the growing appeal of themed and social celebrations, and widespread e-commerce adoption, the market is poised for strong growth.

Study Assumption Years

• BASE YEAR: 2024
• HISTORICAL YEARS: 2019–2024
• FORECAST YEARS: 2025–2033 

Party Supplies Market Key Takeaways

• North America leads with 30.9% share in 2024, supported by high consumer spending, mature e‑commerce, and eco‑friendly trends.
• Product-wise, balloons capture 11.7% market share, boosted by customized and biodegradable options.
• Domestic applications dominate at 71.8% share, reflecting the rise in home-based celebrations.
• Supermarkets and hypermarkets hold 26.0%, offering convenience and bulk purchase benefits.
• Market size and forecast: USD 15.2 B in 2024 - USD 27.0 B by 2033 at 6.6% CAGR.

Market Growth Factors

1. Rising Popularity of Themed Events and Celebrations

Theme-based celebrations like birthdays, weddings, baby showers, and corporate events are gaining widespread popularity globally. These occasions call for unique décor, themed tableware, and personalized touches to create memorable experiences. Influenced by social media trends, consumers are increasingly seeking visually striking and Instagram-worthy event setups. This has led to a surge in demand for customized, eco-friendly decorations such as balloons, banners, and tableware. As disposable incomes rise and people place more value on meaningful experiences, there's a growing willingness to invest in decorative party items, driving strong growth opportunities in the party supplies market.

2. Changing the Way Consumers Shop for Party Goods

E-commerce is rapidly transforming the way consumers purchase party supplies, with U.S. online sales expected to reach a staggering USD 2.08 trillion by 2032. This growth is driven by the convenience it offers—more product choices, competitive pricing, and quicker delivery. Retailers and direct-to-consumer (DTC) brands are stepping up by providing same-day delivery and incorporating augmented reality (AR) tools to enhance virtual event planning. Improved logistics, in-store digital kiosks, and cross-platform integration are helping businesses expand their reach while meeting the growing demand for fast and seamless shopping experiences.

3. Eco Awareness and Government Regulations Shaping the Market

The party supplies industry is undergoing a major shift, driven by growing demand from both consumers and regulators for more sustainable options. In the U.S., there’s a clear move away from single-use plastics toward eco-friendly materials like paper, bamboo, and fabric that are biodegradable, compostable, or reusable. This shift is being supported by environmental regulations at both the state and federal levels. In response, many companies are launching green product lines featuring items such as compostable balloons, recycled tableware, and environmentally friendly banners. These initiatives not only appeal to sustainability-minded consumers but also reflect a commitment to corporate responsibility and reducing the ecological footprint of celebrations.

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Market Segmentation

By Product Type:

• Balloons: Foil, latex, LED & custom biodegradable options.
• Banners
• Pinatas
• Games
• Home Decor
• Tableware/Disposables
• Others

By Application:

• Commercial Use
• Domestic Use

By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialized Stores
• Online Stores
• Others

Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa 

Regional Insights

In 2024, North America dominates the global market with a share of 30.9%. This leadership position is driven by factors such as strong disposable incomes, a vibrant culture of celebrations, well-developed retail and e-commerce networks, and an increasing preference for sustainable and customized party supplies.

Recent Developments & News

Recent market innovations include celebrity-themed collections, same-day delivery partnerships, and community initiatives:

• In October 2024, chef Duff Goldman and Hallmark launched a limited-edition party line.
• Also in October, Party City teamed up with Instacart to offer one-hour delivery from 700+ North American locations.
• In May 2024, a U.S. community event combined party supplies with emergency preparedness kits.
• In March 2024, Michaels debuted in-store “Birthday Parties” experiences for children aged 4–13.

These developments reflect the industry's shift toward personalization, convenience, experiential retail solutions, and socially responsible products.

Key Players

American Greetings Corporation, ArtisanoDesigns, Hallmark Cards Inc., Huhtamäki Oyj, Martha Stewart Living Omnimedia Inc. (Marquee Brands), MyBirthdaySupplies.in, Oriental Trading Company (Berkshire Hathaway Inc.), Party City Holdco Inc., Pioneer Worldwide, Shutterfly LLC, Unique Industries Inc. etc.

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